# How to Make Money on TikTok: Every Way to Get Paid and the Follower Minimums

> How to make money on TikTok in 2026. Creator Rewards, LIVE gifts, Subscriptions, TikTok Shop, brand deals and your own products, with the follower minimums for each.

Canonical: https://scheduleforyou.com/blog/how-to-make-money-on-tiktok
Last updated: 2026-10-28

Category: TikTok. 

You can make money on TikTok in six main ways: the **Creator Rewards Program** (paid views on videos over one minute), **LIVE gifts**, **Subscriptions**, **TikTok Shop** affiliate commissions, **brand deals**, and selling **your own products or services**. TikTok's own programs have minimums. At the time of writing, Creator Rewards needs 18+, 10,000 followers and 100,000 views in the last 30 days, and LIVE gifts need 18+ and about 1,000 followers. Brand deals and your own products have no minimum at all.

Here's how each works, how many followers you need, and roughly what TikTok pays.

## Ways to make money on TikTok at a glance

| Method | Who pays | Typical requirements (at the time of writing) |
| --- | --- | --- |
| Creator Rewards Program | TikTok, per qualified view | 18+, 10,000 followers, 100,000 views in 30 days, personal account, eligible country |
| LIVE gifts | Viewers, via coins | 18+, about 1,000 followers to go live |
| Subscriptions | Viewers, monthly | 18+, follower and activity minimums set by TikTok |
| TikTok Shop affiliate | Sellers, as commission | 18+, a follower minimum that varies by country |
| Brand deals | Brands, directly | No minimum; brands look at reach and fit |
| Your own products | Your customers | No minimum |

Programs and thresholds differ by country and change often. Open **TikTok Studio** (or **Creator tools** in your profile menu) to see which ones you can join.

## 1. Creator Rewards Program

This is how TikTok pays for views. Only **original videos longer than one minute** count, and only **qualified views** (TikTok filters out very short watches, repeat views and some sources). Duets, stitches, photo posts and ads don't earn.

**How much does TikTok pay?** There's no fixed rate. Pay is measured as RPM, earnings per 1,000 qualified views, and it varies by video, audience and country. Our guide to [how much TikTok pays for 1 million views](https://scheduleforyou.com/blog/how-much-money-do-you-get-on-tiktok-for-1-million-views) works through examples.

## 2. LIVE gifts

Viewers buy coins and send gifts during your LIVE; you receive Diamonds and cash them out. TikTok keeps a share, roughly half by most estimates. See [how much a Galaxy is worth on TikTok](https://scheduleforyou.com/blog/how-much-is-a-galaxy-on-tiktok) for the coin math and [how to go live on TikTok](https://scheduleforyou.com/blog/how-to-go-live-on-tiktok) for the requirements.

## 3. Subscriptions

Followers pay a monthly fee for perks such as subscriber badges, custom emotes and subscriber-only content or LIVEs. It suits creators with a loyal core audience more than those with big but casual reach.

## 4. TikTok Shop affiliate

Add products from TikTok Shop sellers to your videos and LIVEs and earn a commission on each sale. Product reviews, demos and "what I bought" videos work well. Sellers can also invite you to paid collaborations. Our guide to [selling on TikTok Shop](https://scheduleforyou.com/blog/how-to-sell-on-tiktok-shop) covers the seller side.

## 5. Brand deals

Brands pay creators to feature products, either directly or through TikTok's creator marketplace (TikTok One at the time of writing). There's no follower minimum: small creators with an engaged niche audience often get deals sooner than they expect. Have a simple media kit with your audience, average views and a few results.

## 6. Your own products and services

Courses, coaching, digital downloads, merch, a local business or a newsletter. TikTok brings attention; your link in bio turns it into sales. For many creators this earns more than every TikTok program combined.

## How many followers do you need to make money on TikTok?

- **0:** brand deals, affiliate links on other sites, your own products.
- **About 1,000:** LIVE gifts (plus 18+).
- **10,000:** Creator Rewards (plus 100,000 views in 30 days, 18+).

## How to get monetized faster

1. **Post consistently.** A steady rhythm teaches the algorithm who your audience is. Pick a realistic schedule and stick to it.
2. **Make some videos over one minute.** They're the only ones that earn from Creator Rewards.
3. **Stay original.** Reposted or lightly edited content from others won't qualify and can get flagged.
4. **Avoid strikes.** Recent Community Guidelines or copyright violations block monetization.
5. **Post the same video elsewhere.** A vertical video can also earn on YouTube Shorts and Instagram Reels.

Schedule For You helps with the first and last points: upload finished videos once, set times for TikTok, Reels and Shorts, and let the queue publish them. Plans start at $19 a month for 15 connected accounts, with a 7-day free trial. [Start your trial](https://scheduleforyou.com/signup). Our guides to [the best time to post on TikTok](https://scheduleforyou.com/blog/best-time-to-post-on-tiktok) and [how to go viral on TikTok](https://scheduleforyou.com/blog/how-to-go-viral-on-tiktok) help with the rest.

## Frequently asked questions

### How do you get paid on TikTok?
Through Creator Rewards for qualified views, LIVE gifts, Subscriptions and TikTok Shop commissions, paid out from TikTok's earnings section, plus brand deals and your own sales paid directly.

### How many followers do you need to get paid on TikTok?
10,000 for Creator Rewards and about 1,000 for LIVE gifts at the time of writing. Brand deals and your own products have no minimum.

### How much does TikTok pay per view?
There's no fixed rate. Creator Rewards pays per 1,000 qualified views on eligible videos over one minute, and the rate varies by video and audience.

### Can you make money on TikTok without showing your face?
Yes. Voiceovers, tutorials, screen recordings, product demos and photo posts all work, and they can qualify for the same programs if they're original.

### Do you need a business account to make money on TikTok?
No. Creator Rewards requires a personal account at the time of writing. Business accounts are aimed at brands and have different tools.

## Related

- [All guides](https://scheduleforyou.com/blog)
- [Pricing](https://scheduleforyou.com/pricing)
